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I’m as Australian as [Insert Product X]

It’s Australia Day tomorrow, which for some people apparently just means a chance to embarrassingly appeal to every cheap patriotic sentiment out there to sell stuff.

“Be an Aussie, buy X … if you’re a true Aussie, you’ll buy X … if you love Australia, buy X … don’t buy foreign X, buy Aussie … and so on.”

I guess it’s just the commercialisation of everything really, but don’t these advertisers see just how embarrassingly cheap and obvious they are? Though I have noticed a new possible trend of “Australia Day decorations” in the neighbourhood, so maybe my expectations are too high.

We need to get back to what Australia Day really is all about … a good long weekend 🙂

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