It’s Australia Day tomorrow, which for some people apparently just means a chance to embarrassingly appeal to every cheap patriotic sentiment out there to sell stuff.
“Be an Aussie, buy X … if you’re a true Aussie, you’ll buy X … if you love Australia, buy X … don’t buy foreign X, buy Aussie … and so on.”
I guess it’s just the commercialisation of everything really, but don’t these advertisers see just how embarrassingly cheap and obvious they are? Though I have noticed a new possible trend of “Australia Day decorations” in the neighbourhood, so maybe my expectations are too high.
We need to get back to what Australia Day really is all about … a good long weekend 🙂