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Smart political advertising

This is clever. People have just noticed in the US that Barack Obama’s campaign has taken out advertising in computer games. Sure, it might be for Xbox 360, but it’s smart, modern, and with gamers averaging 28 years old now, a good way to hit an important demographic.

The image and story is from GigaOm, showing Obama’s ad in the XBox 360 racing game Burnout Paradise. Somehow I can’t imagine McCain’s campaign even coming close to have thought of this option, let alone doing it…

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